Contacts That Deliver

This handy tool is intended to help you to determine the amount of marketing activity you will need to generate in order to obtain your marketing-generated revenue goals. You can use it for demand gen planning for the year or for a specific campaign. You'll need to have your marketing-generated revenue goal and avarage deal size. And, the tool is flexible enough to use your conversion rates or employ the average rates provided.

Empty Field(s) Please complete any blank values.

 

Instructions:

 

  1. Enter your Marketing Generated Revenue Goal in green

  2. Enter your average deal size in green

  3. Adjust conversation rates to align with yours, indicated in blue or use our average conversion rates as a place to start.

  4. The tool will populate the corresponding conversion totals in purpleAt the top of the funnel you will see the total touches required to meet your specific goal. 

 

Questions?

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Conversion Rate

           Count

Touches Required

 

1,281,250

Responses

% ?

25,625

Marketing Qualified Lead (MQL)

% ?

1,025

Sales Accepted Lead (SAL)

% ?

687

Sales Qualified Lead
(SQL)

% ?

323

Closed Deals

% ?

100

Average Deal Size ?

$

Marketing Generated
Revenue Goal ?

$