Forrester Wave Report

 


Despite a wave of new trends and models the biggest impact to hit retail is that people no longer just "go" shopping. With mobile phones and tablets always within an arm's reach and always providing easy access to a favorite retailer or brand, people are always shopping.

This eBook explores how new and potentially disruptive models can help retailers effectively engage their customers in today's "always on" environment.

 

 

 

 

 

     

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